GIS-TEHNOLOGIES IN GEOMARKET AND GEODEMOGRAPHIC RESEARCHES OF NETWORK RETAIL

https://doi.org/10.24057/2414-9179-2013-1-19-60-65

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About the Authors

L. I. Popkova

Kursk State University, 33, Radishchev st., Kursk, Russia 305000
Russian Federation

S. G. Kazakov

Kursk State University, 33, Radishchev st., Kursk, Russia 305000
Russian Federation

A. V. Gololobova

Kursk State University, 33, Radishchev st., Kursk, Russia 305000
Russian Federation

Abstract

In this work we see the analysis of territorial organization of a network retail in Kursk. One of the factors influencing success the retail business is the accounting of spatial distribution of buyers as well as suppliers. Two key concepts follow from this idea: "geo-demand" and "geo-competition". Main objective of research was the development of a technique of border definition for new supermarkets by means of GIS.

This technique represents sequence of the following operations: first it is necessary to carry out the geo-demand analysis for finding of potential clients; secondly, the geo-competition is analyzed, the trade zones of competing shops are defined; thirdly, potential places of new supermarkets localization are defined by results combination of two previous steps.

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For citation: Popkova L.I., Kazakov S.G., Gololobova A.V. GIS-TEHNOLOGIES IN GEOMARKET AND GEODEMOGRAPHIC RESEARCHES OF NETWORK RETAIL. Proceedings of the International conference “InterCarto. InterGIS”. 2013;19(1):60-65. https://doi.org/10.24057/2414-9179-2013-1-19-60-65